We’re happy to announce that we are now a WeForest partner. What does this mean exactly? Trees…they build our homes and make our furniture. Wood is placed in cars to make them feel more genuine, trees sustain life around the world, yet as a species we always seem to take from the plant, yet rarely give back.
So we as a company have committed to planting a minimum of 15 trees for every experience we run. We may be a small business but one day I hope the trees we have planted will become giants, for a new generation to enjoy.
Track Momentum Adventure’s progress and support as well as see the latest news on the project here.
What is the Brazilian Atlantic Forest?
The Brazilian Atlantic Forest is one of the most biodiverse forests in the world yet only 7% of the original forest remains as small, isolated fragments.
Restoring the forest is extremely vital to safeguard the remaining biodiversity and combat the progressive loss of the world’s species and for our climate as well.
The high carbon sequestration potential of second-growth forests in the Latin American tropics means the Atlantic Forest is a key player in the climate change agenda. A partnership with Instituto de Pesquisas Ecológicas (IPÊ), the project aims to create forest corridors between remaining fragments, increasing tree cover and habitat connectivity for native species.
The community-based nurseries, seed collection and planting activities are under the management of local people who, thanks to the WeForest project, are empowered to earn a living while restoring the forest.
I feel we as a company and even though small, we have a moral obligation to preserve our planet, not just for us but for the generations to come.
I love being a father and I dearly love my children. I’m also passionate about adventure and exploring the places less travelled.
I feel what comes with having children and travelling the world, comes a humbling and profound feeling of just how small we really are and what incredibly fragile and beautiful plant we live in.